Mission & Vision

"Plan group travel better" sounds nice. But, why? And most importantly, how? 

We're actually really glad you asked. See below for the reasons GroupCollect came into existence, and why we won't stop until the group travel industry has been radically improved for everyone.

Our Background

Many of the folks who make up the GroupCollect team have had a career in group travel. Tour operators, tour managers, suppliers, operations, marketers... we've seen how the industry functions inside and out for almost a hundred years, collectively. Over time it became more and more apparent, as magical as the world of group travel is, there were technological shortcomings in how it all worked, and abundant opportunities to make it better and more simple.

So our journey was born out of one passionate intention: to keep the magic of group travel alive. But the strategy we've taken in accomplishing that goal is to support the hard working companies that make group travel happen on a daily basis with the tech solutions they need to do their jobs easier. That way we all succeed and group travel as a whole can thrive. 

Our Mission

To simplify and streamline the entire group travel experience—from planning and registration to operations and payments—for tour operators, travel advisors, CVBs & DMOs, suppliers, and the travelers they serve.

Our Vision

To become the essential, first-call platform for anyone entering the group travel industry. By creating intuitive, end-to-end solutions that connect every stakeholder (from initial registration to final payment) we're building the infrastructure that makes group travel efficient, transparent, and successful for all.

Our Values

People are central to why we do what we do. Our core values reflect how we think, feel, and act towards our customers, partners, and the communities that we support:

Solutions Oriented

We approach every challenge with a commitment to finding practical, effective answers. We build tools that solve real problems and create genuine value for the diverse needs of the group travel industry.

Customer-Focused

We cultivate systems of support that anticipate needs and respond quickly when questions arise. This mindset is deeply embedded in our culture at every level. We want our users to succeed as individuals as much as we want their companies and the industry to thrive as a whole.

Experienced

We're group travel veterans who've lived and breathed the challenges of the industry and are committed to making it better. That experience sets us apart and helps us chart the course as industry leaders with your ultimate goals in mind.

Trustworthy

We remain focused in our commitment to the group travel community we serve. By delivering tangible results and maintaining the highest standards of security and reliability, we earn trust that should never be taken for granted.

Responsive

We listen purposefully to user feedback and welcome input that helps us improve. Though we take pride in offering industry best practices, we remain keenly aware that every business operates differently. Therefore, staying flexible, humble, and attentive to our users' needs is paramount to achieving our goals.