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Sharon Keating Promoted To Vice President Of Sales

Erik Young ·

March 14, 2024 (St. Augustine, FL) - GroupCollect is delighted to announce the promotion of Sharon Keating to the position of Vice President of Sales.

In her new position, Keating will be responsible for leading the company's growth efforts and strategies while ensuring exceptional service to its users. She will also be working closely with her fellow leadership team to drive innovation and implement new services to improve the customer experience.

Sharon Keating brings over 25 years of sales experience and 6 years of experience in the group travel industry.
She is being promoted from her current role as Senior Account Director where she has driven substantial growth for the GroupCollect brand since 2022. She has previously served as the Associate Director and Foundation Manager of the Student Youth Travel Association (SYTA), as well as the Director of Development for the American Diabetes Association throughout her career.

"We are thrilled to promote Sharon to this role and help GroupCollect continue to grow," said GroupCollect President Bud Geissler. "Sharon's ability to connect people, organizations, and markets with GroupCollect products is uncanny and she is an invaluable asset to our organization. She has demonstrated that in her time with us so far and we're excited to see where she can help lead us in the future with the increased influence of her new role."
Keating said, "I am honored and humbled by this opportunity to lead GroupCollect as Vice President of Sales. I love our GroupCollect products and I love sharing them with anyone who could truly benefit from using them. Most of all, I want to express an admiration and gratitude for our wonderfully unique and hardworking GroupCollect team, without which none of this would be possible."

About GroupCollect

GroupCollect takes the stress out of trip planning by giving tour operators the ability to streamline passenger payments and registration workflows. Since their inception, GroupCollect has processed hundreds of millions of financial transactions and supported thousands of students to tour and perform in top destinations in the U.S. and abroad. Their mission is to usher the group travel industry into an era where planning a group trip is simple, consistent, and efficient for all parties involved: trip leaders, tour operators, and travelers. By radically improving the trip planning process, GroupCollect can help all stakeholders radically improve group travel in general, leading to substantial yet sustainable growth for the entire industry. Learn more by visiting as well as GroupCollect on Facebook and LinkedIn.