Your team has been hard at work obtaining the information needed from vendors about new safety protocols for travelers. We really want these details to shine when you are selling, marketing, and sharing documents for upcoming trips.
Sales is a loaded word. It's more than emails, proposals, and phone calls. It's about the messaging: how you word phrases, how you follow up. The "new normal" has made safety measures & sanitation procedures even more valuable in the eyes of your customer.
Sharing with your clients how you're adapting to a new way of life will help you retain your client base and be more attractive to prospective customers. Communicating that you are aware of the risks and prevention measures is key.
When cold calling, talk about your new procedures when you feel like your call is converting into a lead. This instills confidence in your prospective customer at the very beginning. Don't be a fear monger; be an ultra-precise communicator of your professionalism.
Adapt your verbiage to include trending hashtags and words. Focus on safety while traveling, but also tips on what your company’s procedures are for rest stops, or before dining. Some of those tags could be: #travelsafe+destination you are traveling to, #travel, or #safetyfirst.
Have your administrator go “live” or post a pre-recorded statement on how your team has adapted, is ready and. most importantly, is excited to travel again soon!
Be open to video-calling your trip leaders, and host a parent meeting to field a Q&A session.
When finalizing the trip itinerary for a group, clearly mark your safety measures procedure with footnotes for each destination, bathroom break, hotel check-in, pre-performance and flight so your parents, trip leaders and travelers are aware.
Travel insurance, especially over the next year, will be one of the most successful add-ons. Upsell your business as a trusted tour operator with the options available for travel insurance.
Include a pandemic clause in your contracts that describes the safety precautions that have been put into place. Note that you can provide details for specific locations on request.
We hope this information helps you make the transition back into trip planning just a little easier. Being responsible and keeping passengers and trip leaders safe instills further confidence in them that your company cares for their well-being!
If you have any suggestions to add to this article please let us know. Email Camille!